Shoppers choose eco-friendly alternative

Around a quarter of gift shoppers at www.pressies4princesses.co.uk are choosing our environmentally friendly alternative to traditional gift wrapping.

Despite it's relative austerity compared to the opulence of the standard pressies' gift wrapping, a healthy portion of shoppers are demonstrating their environmental sensitivity by opting for the more easily recycled choice.

We introduced environmental gift wrapping to support other good practices, such as reusing in-bound packaging, composting waste office paper, buying recycled paper for forms, etc and even redistributing reuseable boxes through no-reserve ebay auctions - people buy them for home removals.

Offering this choice meant re-engineering our shopping basket software to enable multiple gift wrapping options. It was a significant investment for us, so we're delighted to see shoppers have taken up the chance to reduce the enviromental impact of what is, by virtue, non-essential economic activity!